My wife recently had a great experience on the U-Haul Web site, and she never went near renting a truck. You might be surprised to know that U-Haul sells packing…
Read MoreMonth: March 2009
Don’t make your small company look like a big company
As customers become more demanding, small businesses are naturally trying to provide the same kinds of perks that customers get from their larger competitors. But how did a recent service…
Read MoreThe dog ate my Internet marketing
Remember as a kid the classic excuse for a homework assignment was that the dog ate it? The thought is that you can convince the teacher that you really did…
Read MoreGet inspired to blog with Blog Blazers
I frequently recommend to clients that they should start a blog. Not to every client, mind you–blogs aren’t for everyone–but many companies should. Sometimes, I can help them, but there…
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Diane Hessan of Communispace on virtual communities
Have you ever wondered how a business can get its customers to willingly talk about what they think? Have you questioned whether it’s possible to entice your customers to become…
Read MoreIf it says it’s not spam, it really is
I work with lots of Internet marketers, and many of them get confused about exactly what they should do. Others give up on what they should really be doing, and…
Read MoreIBM’s Sandy Carter on using social media
Sandy Carter is the IBM Vice President of Service-Oriented Architecture, Business Process Management, and WebSphere Strategy, Channels, and Marketing. (That’s a title that might need to be continued on the…
Read MoreThe bridge between Internet marketing theory and application
I marvel at the great bridges that I have been on in my life like the George Washington that connects NJ and NY, the Verrazano Narrows that connects Staten Island,…
Read MoreWhy I Use Vimeo Over YouTube
I added some video clips to my Web site last year, but I was never happy with the quality, so in the last few days, I began uploading my videos…
Read MoreWhy I Twitter
Despite all the talk about it, most people, even most savvy Web types, don’t use Twitter. That’s not a problem–it’s just true. That means that even among the dress-in-black blog-writing,…
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