Regular readers know that “do it wrong quickly” is my way of telling marketers to test, test, and test again. Most of the risks associated with mistakes in off-line media…
Read MoreYear: 2008
Bit Literacy
I am not the most organized person in America. OK, OK, I am a mess. Always have been. I’m the kind of person that started to read Getting Things Done,…
Read MoreLots of blog changes
I introduced a few changes to the way this blog works yesterday while still perfecting the remainder today. You probably notice that it looks a little different because I finally…
Read MoreDoing well by doing good
If you’re old like me, you remember the 1980s as a decade where people said that “greed is good.” The U.S. president talked about how wealth would “trickle down” from…
Read More
