I have to admit that my knee jerk reaction to this question used to be “no.” Social media is above all, social, and I never understood why anyone would block…
Read MoreYouTube
24 reasons SEO and social media are inextricably linked
59% of marketers agree SEO has the biggest effect on lead generation 22% say social media 20% say pay per click (source: SiteProNews) Search Engine Optimization (SEO) is is the process of getting…
Read MoreGoogle integrating G+ Pages and YouTube Channels
Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google, but Google+ isn’t dead. In fact, it’s becoming more and more…
Read More
Lurkers are the 99.989% of social media
Sam Fiorella, Partner at Sensei Marketing, recently wrote “Community Management: The 90-9-1 Rule is Dead,” about how the old concept that 90% of all your followers are just lurking, 9%…
Read MoreHow to engage bloggers down the long tail
It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective…
Read MoreAll online digital roads lead to Google plus
Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need…
Read MoreA social media hoarder intervention
Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? What defines you? Your current creativity, expertise, and work? Or, all the…
Read MorePay attention to me: do gimmicks really work in digital marketing?
Part of the challenge of digital marketing is that competitors are trying to master it too. No matter how high the number, if you have the same amount of followers,…
Read MoreThe law of large numbers is the digital marketer’s friend
Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Whether it’s getting into the NY Times or, going viral on YouTube,…
Read MoreFulfill your resolution to blog in 11 steps
So “blogging” is on your 2014 New Year’s resolution. Good for you. My goal is to guide you well past the first 28-days and into habituation. Starting blogging is not…
Read More
