Last week I wrote Medium is the Messenger, where I asked why aren’t you cross-posting on Medium.com? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? Unless…
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Webinar, blog, podcast, vlog, share, and mentor for free
I have a modicum of online reputation with the people who matter to me. I also have search locked down. It’s not the result of being on the web since…
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What is social media marketing?
For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus…
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One person can change the world. Thank you, Internet
Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again. While there…
Read MoreThe ALS Ice Bucket Challenge is the perfect meme
I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially in the PR, marketing, social media, advertising and nonprofit world. The challenge has less…
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Google+ is an island of misfit toys
One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys….
Read MoreGoogle+ is an antisocial network
Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using…
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Google+ on its third birthday
I have been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist. If…
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Digital advertising is ephemeral
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Advertising works only as long as you write checks. Generally, the more…
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So what is native advertising?
Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content,…
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