When high-end online reputation management experts like me get together and kibitz about prospecting new business we always talk about how much all our clients would have benefited from taking…
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Fill in your entire social media timeline backlog
Spend this week digging through memories predating the moment you joined the online conversation and start posting them. You can post them as the date they happened in real life,…
Read More12 myths vs. reality on Search Engine Optimization (SEO)
A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine 42% click on the website in…
Read MoreSocial business and knowledge as an accident of paper
Is your internal social business platform shaping up to become just a slightly better intranet or a good-looking SharePoint site? Is most of your content held in private communities? Are…
Read MoreHow to court Google with chivalry and courtly love
Online reputation is a marathon and not a sprint. One thing I have learned over time is that you cannot treat your online reputation like a barn-raising — you can’t…
Read MoreDo you have a handle on your online reputation?
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on…
Read MoreInternet industry diversions slow the pace of your progress
If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest…
Read MoreHas social media ushered in the Age of Disinformation?
Coincidentally or not, after I covered the topic of Q & A services in my last Biznology post, I’ve heard complaints from three different acquaintances about the low quality of…
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Should SMBs care about Yahoo Local and Bing Local?
As the local component of the online space continues to heat up, it is starting to get very crowded. There is Google, Facebook, Groupon, foursquare, Gowalla, Yahoo, Bing, Yelp, IYP,…
Read MoreYahoo! writes a style guide?
I’m not even sure what to make of this one. Yahoo has announced that on July 6th they will be releasing the “Yahoo! Style Guide” for online writing. This is…
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