Does that question keep you up at night? I mean, you are following the rules. You are doing everything ethically and humanly possible to drive searchers to your Web site,…
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Site search: Too many results and not enough
I’ve been working with several clients recently in an area that gets very little love, yet is critical for your website: Your own site’s search function. We love to talk…
Read MoreWhy digital marketing challenges everyone
Sometimes I can see it in their eyes. During a speaking appearance, I’ll look out at the audience and see fear. Not the “Big F” kind of “Run for your…
Read MoreThe Web design version of Do It Wrong Quickly
I updated the design on my Web site yesterday. (Yeah, I really know how to kick back on the weekends.) Take a look at it, if you dare. When you…
Read MoreDoes a CMS help your SEO?
At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, “Do you need a content management system to succeed…
Read MoreSEO grows up
If you’ve worked in Search Engine Optimization for a long time, as I have, you’ve watched it grow from a baby into its awkward teenage years, but you know that…
Read MoreDoes an in-house SEO have a fool for a client?
As a long-time in-house SEO, you’d probably expect that I did not consider myself a fool at the time I was doing that. But I have recently gotten that question…
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What are you optimizing your pages for?
SEO, as you know, stands for Search Engine Optimization, and you might rightly expect that SEO is about optimizing pages to appeal to search engines. And you’d be right. Increasingly,…
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Is your SEO strategy to barely avoid spamming?
When you drive your car, do you set out to go as fast as possible without getting a speeding ticket? So, you might judge that you can go 10 miles…
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If it’s all content, then you had better be tracking it
Last week, I discussed how all content can be online content. No matter what kind of correspondence or connection you make with a client or a prospect in the offline…
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