So, you are responsible for digital marketing for a big company? You’re probably not the CMO, however. That whole big Web site isn’t your problem. You are just responsible for…
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The second layer of web sales success
In last month’s post on this blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this…
Read MoreSearch marketers battle Panda, Penguin, and other Google animals
You’ve probably heard about the various black-and-white animals that Google has named its new search ranking algorithms for. First, in early 2011, it was Panda. Panda used human raters and…
Read MoreShould I stay away from highly competitive keywords?
If you’ve used Google’s Keyword Tool, you’ve probably seen the column called “Competitiveness”–low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid…
Read MoreSpecialization is scary but required for digital marketing
I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an…
Read MoreDo large companies need to specialize in their markets?
Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need…
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SEO is only one part of an integrated marketing strategy
People are constantly using the Internet. Whether they are browsing from a desktop computer, laptop, smart phone, or tablet, the Internet is always “on”. When people are looking for information…
Read MoreGoogle is checking your conversions–are you?
Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue,…
Read MoreSEO ageism: Does Google prefer old web sites?
It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you…
Read MoreGoogle tells you where to place your content
Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important…
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