Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. What touch sequence is most productive? Where should we…
Read MoreWeb Metrics
The second layer of web sales success
In last month’s post on this blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this…
Read MoreThe seven C’s of content quality
Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. As everyone who read…
Read MoreAgile Marketing
My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing. It sounds odd, but the most…
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High bounce rate doesn’t always mean a site is bad
A business website is an important promotional tool. Regardless of industry, target audience members are searching online before making purchase decisions. Business owners are smart to carefully analyze the success…
Read MoreHow to clean up a cluttered website? Content analytics is the answer
Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays…
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Google Analytics upgrade could bode well for Google Plus
This week Google introduced some significant changes to its widely used analytics offering. In a nutshell, the company is now providing a more in-depth look at the impact of social…
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Should PPC and SEO campaigns have different landing pages?
If you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn’t you use the same…
Read MoreAre you too high-class for marketing?
“What we do isn’t really marketing.” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” Some organizations do “patient awareness.” The problem is that they still…
Read MoreTesting for B-to-B marketers: How hard is it?
B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. Well, to…
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