What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding…
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Stop working so hard on your marketing
I work with many clients (I just can’t hold down a job), and I see one thing over and over. Somewhere along the way, a memo went out that marketing…
Read MoreWhy your analytics system doesn’t track your website search
You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the…
Read MoreDo you still need to measure brand awareness?
As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20 years into my career, in 1998….
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Google has carnal knowledge of social
Twitter and Google have made amends. In the past, this was not the case. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness…
Read MoreAre you waiting for your content teams to catch on?
I’m starting to see a lot of frustrated CMOs. There was a time not too long ago, when digital marketing seemed simple. Or at least simpler. Put together some content…
Read MoreMaximize your social media marketing with Twitter’s new analytics
For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their…
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Are you retargeting your out-of-stocks?
Retargeting is a hot subject. If you surf the web at all, you probably find yourself stalked by ads. If you venture onto someone’s site, or execute a search, you…
Read More12 experts define Key Performance Indicators (KPIs)
Key Performance Indicators (KPIs) are one of the most over-used and least understood terms in business development and management. They are too often taken to mean any metric or data…
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How do I track the source of phone calls?
I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great majority of its orders are phoned…
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