I gave a speech Monday in Oslo on Do It Wrong Quickly and, as usual, the best parts of the speech for me were the audience questions. One question in…
Read MoreWeb Metrics
Update on the new Google Analytics
Last week, I wrote a post on the new version of Google Analytics which drew a response from Avinash Kaushik, Web metrics guru and current Google analytics evangelist. Avinash, well-known…
Read MoreRonny Kohavi of Microsoft on controlled experiments
Regular readers know how much I care about experimentation in marketing. Seth Godin is starting to call this “layering” and it’s at the heart of my book, Do It Wrong…
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The new Google Analytics: Should you switch?
Most of you know that my favorite price for things is “free.” (I’ve even put together the Skinflint Internet Marketing Guides for those that want to spend nothing for their…
Read MoreTesting designed to annoy customers
Regular readers know that “do it wrong quickly” is my way of telling marketers to test, test, and test again. Most of the risks associated with mistakes in off-line media…
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How do you improve your existing web site?
A lot is written about new Web sites and redesigning Web sites, but what about plodding gradual improvement to an existing Web site? Avinash Kaushik likes to say that you…
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Search marketing is a hot topic
It was fun speaking to the American Marketing Association in Boston today as part of their Hot Topics series. It was an honor being part of an agenda featuring Stephan…
Read MoreInterview with Stephan Spencer
Earlier this week, I spoke with Stephan Spencer about search marketing, especially involving the problems you face in a large organization trying to improve your search results. For those who…
Read MoreInternet marketing blogroll
Some folks have been asking me what blogs I recommend for a while now. I know that everyone else has a blogroll—maybe that is one reason I have been resisting…
Read MoreDo customer surveys really work?
I am behind reading my blogs and just caught up today with a great post from last week on grokdotcom that demonstrates how hard it is to get action-oriented information…
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