Last week, I wrote about an up-and-coming player in multivariate testing, SiteSpect, which allows you to test almost any aspect of your user experience, unlike the standard JavaScript testing approaches….
Read MoreWeb Metrics
Multivariate testing has a new player
I’ve written in the past on multivariate testing, which I believe is one of the most important practices to continuously improve your Web site. Competitors such as Optimost and Offermatica…
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Tracking offline sales back to your web site
When I speak at conferences and other events, I frequently discuss how businesses without shopping carts can track their offline sales back to their Web sites. Only by doing so…
Read MoreWhen you’re Google, knowledge really is power
I seem to be writing about Google a lot lately because I keep seeing small things that I think will add up to big things. Recently, I discussed Google’s strategy,…
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Micro conversions, mini-conversions–Just measure it
If you don’t read the Occam’s Razor blog by Avinash Kaushik, you don’t know what you’re missing. He had another great post last week, to help people identify how to…
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How do you measure video marketing results?
You’ve got a metrics solution for Web pages. It might be Google Analytics or it might be something else, but you can count your page views, your visitors, and your…
Read MoreMore on converting visitors to buyers
Yesterday, I shared my slides and some ideas sparked by our panel session at Search Engine Strategies in New York. The room was packed (someone said 300 people), so evidently…
Read MoreMarketing by the numbers
I spoke today at the Search Engine Strategies Conference in New York City (you can download my talk on Converting Visitors Into Buyers), and I was gratified by the response…
Read MoreHow do you effectively budget for customer acquisition?
I read a great post last week on the RKGblog on how to spend customer acquisition dollars wisely. Read it yourself, but remember that its audience is catalogers steeped in…
Read MoreThe convergence of content management, text analytics, and business intelligence
I spoke this morning to over 100 people, which isn’t news in itself, but you might be surprised when I tell you the topic. These good folks want to know…
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