The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients…
Read MoreWeb search engine
Bing’s redesign feels desperate
This week Bing redesigned its presentation of its search results. Most news from Bing is usually around how it’s market share is still around the same number it has been…
Read MoreTips for next gen digital marketing and PR pros
What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the…
Read MoreThe rise of content strategy–what to do about Google killing SEO
I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. “People ask…
Read MoreGoogle takes another swipe at site search facilities
I am used to seeing Google try to siphon off traffic that once went to site search engines. It makes sense, from Google’s point of view, to grab as much…
Read More
Should PPC and SEO campaigns have different landing pages?
If you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn’t you use the same…
Read MoreAre your Google rankings based on your conversion rate?
One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had…
Read More
SEO is only one part of an integrated marketing strategy
People are constantly using the Internet. Whether they are browsing from a desktop computer, laptop, smart phone, or tablet, the Internet is always “on”. When people are looking for information…
Read MoreThe 5 things you need to know about the new Google search
Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you. This post is for everyone…
Read MoreSEO ageism: Does Google prefer old web sites?
It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you…
Read More
