You probably know that keyword research is important in search marketing. After all, if you don’t know what people are looking for, how can you provide the right answers to…
Read MoreWeb search engine
Twitter Looks to Get Paid
Yesterday there were reported talks taking place that made the whole Twitter revenue mystery a little less mysterious. While nothing is imminent, just hearing about the talks that are taking…
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Some “what ifs” around the new Microhoo
Sure, there are a million opinions about the announcement this week of the Microsoft and Yahoo! becoming joined at the hip (in a very businesslike way). Fortunately, it is a…
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Search engine conflicts we don’t accept
Microsoft is selling Razorfish, the search consultancy it acquired as part of the bigger aQuantive acquisition. Microsoft has been criticized for owning a search consultancy that manages clients’ paid search…
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One keyword per page: Once more with feeling
Stop me before I blog again! I really thought I had laid this subject to rest with last week’s post, but more folks have been explaining just how wrong-headed my…
Read MoreWhat does Bing mean to Internet marketers?
Bing Crosby? No, Bing the new search engine. It’s the latest Google-killer from Microsoft that debuts today. (If you don’t believe it’s a Google-killer, just ask them.) But my opinion…
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Are you a missionary for your business?
Time was that marketers were carnival barkers. They had to shout louder and longer than everyone else so that they could interrupt you to interest you in their wares. But…
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How do you get a specific web page indexed?
I’m finally getting to last unanswered question raised during my Webinar a few weeks ago. There were a couple of questions that I didn’t understand. (Folks should contact me to…
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How do you start with paid search?
I’m answering a few more questions from last week’s Webinar today. (There were a couple of questions that I didn’t understand, so if you don’t see your question answered in…
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Search marketing meets econometrics
You know that a field is going mainstream when the experts start trotting out the $20 words to describe what’s going on. So, when both Bill Hunt, my co-author on…
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