This week was as interesting as always with regard to Google. We should be accustomed now by our news in the Internet marketing industry being dominated by Google. It’s just…
Read MoreWeb search engine
Search keywords are your market segments
When I talk to traditional marketers, they are sometimes perplexed with how they put their skills to work. They understand messaging. They understand market segments. But they don’t know how…
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SEO gets no respect from John Dvorak
I think when you write a blog long enough, it’s possible to start to repeat yourself, and I am knowingly doing that today, but it’s not my fault. The reason…
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Personal search for all presents confusion for many
This week the other shoe dropped when Google announced that personalization of search was being given to everyone using the search engine and not just those who are logged in…
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Are search metrics optional?
Some of you read this blog every day. Others of you have read my books. I realize that this is an odd title for a post coming from me, because…
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Why Google doesn’t care about Bing
Google isn’t competing against the other search engines. Oh, sure, it spent the first decade of its existence fighting every other search engine to not only be #1, but to…
Read More“See no evil” is no answer for search spam
Big companies struggle with Internet marketing, and search marketing in particular, for a multitude of reasons, but one of the biggest is their laissez-faire approach to policing themselves. When one…
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Making pretty URLs for search engine spiders
I know, I know. You might not spend a lot of time thinking about how your Web site’s URLs look. You might not even know how the system comes up…
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Are you ready for Bing?
No, not that Bing. The Microsoft Bing search engine, and yes, I know it’s been out for months. The real question is whether you are ready for the increased impact…
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Search marketing is easier than you think
I speak to lots of small business people and many of them have the same concerns. They understand their customers and they understand their products, but they don’t know how…
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