SEO stands for “search engine optimization,” so you can be excused for thinking that optimization is the most important thing for you to do. And it can be, but the…
Read MoreWeb search engine
Search marketing gets specific
When someone asks you what keyword you most want to be #1 for, how many words is it? For most people, the answer is one. We all know the one-word…
Read MoreA case study in handling customer disputes
The Internet creates its own set of customer service issues that require their own creative solutions. If you’ve never heard of the site Squidoo, it’s a place that provides expert…
Read MoreHey, marketers: What if there was no Google?
Last week, at the Search Insider Summit at Captiva Island, Chris Copeland had an interesting talk entitled, “What if there was no Google?” Chris worked through a number of different…
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Search Engine Optimization vs. Customer Connection
Yesterday, I posted my slides for my talk at Search Insider Summit on transparency in organic search marketing. Today, I want to go deeper, by explaining some of the slides…
Read MoreAre you optimizing for search engines or for customers?
Get your pages indexed for the search engines. Identify the keywords most popular with the search engines. Optimize your content for the search engines. Good advice, yes, but is that…
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Google wants you to speed up your servers
There are so many things to think about when you are working on search marketing, but have you ever thought about the speed of your site’s servers? Page load times…
Read MoreThe internet marketing industry needs a reality check
I just read an interesting post over at Search Engine Land by Greg Sterling. He gives some information about a study recently done that measured the impact of real-time search…
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Listen to your customers to adjust your keywords
You know how to do keyword research, right? Sure you do. But when is the last time you updated the keywords for a product that hasn’t changed? I thought so….
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Is your web site confusing the search engines?
In my line of work, I see a lot of Web sites, and sometimes I take the absolutely simple stuff for granted. I realized the error of my ways when…
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