Well, as you all know who read this blog, I am Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than…
Read MoreBattle of the social media titans
Big companies don’t move that rapidly. They are lumbering sump wrestlers that move slowly and continually bulk up to be big enough to move the titan on the other side…
Read MoreBlog so you can be taken completely out of context
I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many…
Read MoreWhat is the buzz about Google+?
Two Biznology bloggers in the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of…
Read MoreBecome a Twitter Power User
Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Too…
Read MoreFire for effect when you can’t get a bead on your market
I’ve run a social media marketing agency since Autumn 2006 so Gerris digital is almost five years old. In that time, we’ve learned quite a lot. One of my biggest…
Read MoreThe Internet industry sounds like Charlie Brown’s teacher
Do you remember Charlie Brown’s teacher from the classic Peanuts TV show of a better age gone by? Take a listen to Charlie Brown’s teacher’s voice and see if this…
Read MoreThe synergy between social media and technical SEO
I am very grateful to Cyrus Shepard of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence…
Read MoreWeiner shows it’s easy to screw up in social media
After my post yesterday on the social media-induced plight of Congressman Anthony Weiner, I was interviewed by Ned Potter of ABC News, who asked me whether it is easier to…
Read MoreCan Congressman Weiner teach us about social media?
Many readers of this blog hail from outside the U.S., and you might be (blessedly) unaware of the controversy surrounding long-time Congressman Anthony Weiner, who has been caught sending lewd…
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