I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s…
Read MoreWhy you shouldn’t bring your social media (completely) in-house
I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook, social media…
Read MoreBlogger outreach is earned media PR, isn’t it?
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and…
Read MoreEverybody needs both Pinterest and LinkedIn
A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” And, generally, Mike’s absolutely right. Too many guys in black turtlenecks and very cool eyeglasses try…
Read MoreAdventures in frictionless sharing
I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask? Well, according to Wikipedia, frictionless sharing describes…
Read MoreOf dinosaurs, birds, and Enterprise Social Platforms
As the Facebook IPO story developed over the last few weeks, people started wondering what was real and what was just smoke and mirrors. Being very active in this “social…
Read MoreYou need to prune in order to grow your social followers
Clients, colleagues, and my friends all want to increase their follower count. In a world where Lady Gaga has 25,555,017 souls following her @ladygaga Twitter profile, we’re all in it…
Read MoreIs your social media marketing about listening or talking?
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew —…
Read MoreWhy you too should be social media slutty
If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not constantly downloading new…
Read MoreBe a persistent social media parent
They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time…
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