You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you…
Read MoreSuccessful social business practices need C-suite support
Twitter is not just for the kids. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. The same goes for other…
Read MoreBusiness tweeting is a life-sentence
Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter, take a second to think this through. My first question is:…
Read MoreB2B: Where social media meets direct marketing
Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear…
Read MoreThe social media listening market is maturing
Monday, I talked about the Convey API, a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. My point Monday was that the Convey API…
Read MoreThe best online reputation defense is a good offense
If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins,…
Read MoreA social media fast–scheduling makes it easy
Some of you know that I take each August off from social media and I will mostly do that again this year. I might decide to write a blog post…
Read MoreDo you have a handle on your online reputation?
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on…
Read MoreYou must commit to reddit to succeed
My recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as…
Read MoreReddit is the 800-pound Gorilla in the room
reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this…
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