In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are…
Read MoreUpgrade your lame agency website into your social media brand HQ
At the end of the day, none of us own anything we do on Facebook, Twitter, Pinterest, Google+. What we do own is our own properties. No matter how many…
Read MoreHow do I avoid unsubscribes?
Someone from a recent speaking event asked me about something he is quite concerned about. He has built up a small following on social media and has an e-mail list,…
Read MoreFive digital media marketing lessons in Sandy’s eye
I have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.” In PR, your success or failure is 90% driven by the types…
Read MoreTop 5 Social Business Myths
As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated…
Read MoreA good reputation online is an essential marketing strategy
When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression…
Read More“I don’t use Twitter because I don’t care what you had for lunch”
For those of us who do use Twitter, how many times have you heard that one? Somewhere along the way, it became the fashionable way to sidestep the real question,…
Read MoreOutsourcing your social media isn’t all or nothing
I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. While I was boning up on…
Read MoreCould LinkedIn Destroy Facebook?
LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of…
Read MoreHow to make real friends (and pimp your Klout) with Flipboard
I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter, my friends on Facebook, and my circles on Google+ is…
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