I am not an expert in social media. I am not an expert in search marketing. I am not an expert in anything, really. I don’t like the title when…
Read MoreSocial Media Marketing
Doing some things wrong beats doing nothing
This past week I helped a a man old enough to be my father to figure out something about Facebook that was bugging him. He wasn’t getting any replies to…
Read MoreRedefining social media
How can it be that at a moment in time when most people can’t even define social media that I can appear at a conference panel session trying to redefine…
Read MoreThe Secret Sauce for Dealing with the Internet
I might have found the “secret sauce” for success in the Internet marketing space. Curious? Well, I am not sure if I am going to share it, because if I…
Read MoreAre you capable of Groundswell thinking?
I recently read Groundswell by Charline Li and Josh Bernoff. It is a book I recommend to others as the groundswell example vignettes in it are wonderful, and the authors…
Read MoreHow newspapers can use social media
Last week, I wrote about hyperlocal news, the new strategy that many hope will save traditional newspapers. I talked about the need not to focus only on new content, but…
Read MoreTwitter Looks to Get Paid
Yesterday there were reported talks taking place that made the whole Twitter revenue mystery a little less mysterious. While nothing is imminent, just hearing about the talks that are taking…
Read MoreFTC and blogger disclosures
On Monday, the FTC published updated guidance for advertisers using endorsements and testimonials such as blogs and word-of-mouth marketing via celebrities. The guidelines hadn’t been updated since 1980, so the…
Read MoreWhy Don’t You Listen to Social Media?
Lots of companies are listening to what’s being said in social media, and taking action to engage with their supporters and critics. But I mostly see larger companies taking this…
Read MoreIn Social Media, Adjust, Credit, and Engage
Getting the right tone in your response to social media is tricky. Even the positive stories seem like accidental social media success. So I went hunting this week for examples…
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