Have you defined social media guidelines for your employees? If not, you might be an accident waiting to happen. Regardless of your company’s position in the spectrum of social media…
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How do you post to your blog every day?
One of my colleagues calls me “committed.” Others think I should be committed. But one way or the other, I post an entry to my blog every work day. How…
Read MoreGoogle Buzz Reconsidered
With all the discussion about Google Buzz that occurred when it first came out, I wonder if there was more heat than light. Opinions raged in those first few days,…
Read MoreDear SMBs: Don’t complicate blogging
It appears as if the years and years of shameless self-promotion, and an overly important view of itself, is catching up with the Internet marketing industry. I say this because,…
Read MoreWhat do you do after a social media and PR crisis?
You weathered the crisis. You’re exhausted, but at least you lived through it. Yesterday, I wrote about how to be prepared for a PR crisis with social media, but for…
Read MoreWhat can social media do for me in a PR crisis?
When that bad story first hits your computer screen, you can be excused for feeling just a little bit panicked. If you’re like most companies, you aren’t prepared for a…
Read MoreJetBlue Flies a Successful Twitter Promo
In the social media world, it is so important to try to do things that haven’t been done before. Why? Well, since social media is so new and the applications…
Read MoreShould I re-publish content on my blog?
We like to tell ourselves that blogs are this breathtakingly new way of communicating with customers unlike anything we’ve ever seen before. And, to some extent, that’s true. But if…
Read More“I don’t have time for Facebook and Twitter”
I know that social media is every marketer’s favorite advice for clients these days. And it’s my favorite price–free. But you can be excused for wondering how you have the…
Read MoreShould I hire a ghost writer for my blog?
Many people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put…
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