The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic. That’s a…
Read MoreSocial Media Marketing
Why won’t certain companies adopt social media?
Social media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media “professional” has the nearly…
Read MoreDoes the Internet show the true colors of your business?
I see you all the time. Small business owners that open their Google Alerts each morning wondering if this will be the day that some customer popped off in front…
Read MoreLet’s Face It For Facebook: It’s All About The Benjamins
Privacy is an illusion when it comes to Facebook. All of this talk about how Facebook listens and has heard the cry of the dear Facebook faithful is bunk. I…
Read MoreWe have nothing to fear except social media itself
Is your company afraid of social media? I don’t mean merely uncomfortable or inexperienced. I mean white-knuckle teeth-clenching afraid. I frequently talk to companies that live in deathly fear, and…
Read MoreCustomer service, 140 characters at a time
It’s no secret that companies are using Twitter for marketing, but are you monitoring tweets for customer service? Last week, I ran into a striking reminder that companies are increasingly…
Read MoreFoursquare in favor of location-based marketing
Have you been hearing about location-based marketing? You might know about mobile phone ads, but have you herd of Foursquare? It’s a neat game that is catching on, especially among…
Read MoreLaughter, the best medicine, but for marketing?
OK, I admit it. I am old as compared to many of the Internet gurus/wizards/ninjas of today. Trouble is, I can’t change that. I have looked, but there is not…
Read MoreCan experimental marketing alienate your customers?
I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. (You can download the slides for my…
Read MoreSocial media redefines the “Remember me” box
The 99th week of my unemployment was also the week of my first day in a new job. I won the remember me game. I think of this as I…
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