Relying solely on social news or social bookmarking services such as Digg, Reddit, Fark, Slashdot, and Delicious might leave you with a very peculiar version of the world. A glance…
Read MoreSocial Media Marketing
Reaching your audience during that big event
Have you ever wondered whether big events have any effect on how marketers reach their audiences? Under normal circumstances, some people are clicking on your ads while others are riveted…
Read MoreDo you know how to operate in public?
A large insurance company runs on policies, and many employees at insurance companies and other businesses follow these procedures without thinking. That might have worked once, but today, everything your…
Read MoreFIFA World Cup: Social media roundup
With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in–the World Cup has more…
Read MoreWhat’s a Facebook fan worth?
I’ve had a few clients ask me recently what a Facebook fan is worth. I hate seeing the crestfallen looks on their faces when I tell them, “Zero.” They are…
Read MoreWin in Social Media by Treating Employees Right
I was flipping through a copy of Fast Company when I saw another one of those quotes. You know the kind I mean, where the CEO talks about how treating…
Read MoreA life of purpose
I have fallen woefully behind in my communications with extended family, friends and professional colleagues since returning to work in a full-time position. It seems, I don’t have a moment…
Read MoreSelf-promotion, Internet style
I had dinner last night with Frank Reed, whose writing graces this page each Friday. Somehow the conversation got around to self-promotion, a dirty little hyphenated word that no one…
Read MoreAre you fighting social media?
I got a phone call yesterday from the company that services my central air conditioning unit each year. They had called a couple of weeks ago saying that they wanted…
Read MoreWhy you think you have nothing to say
Do you write a blog? Tweet? Post videos on YouTube? Do you do anything to spread your knowledge to your customers? Most people don’t, and when I ask why, they…
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