As Twitter and Facebook have come to the front row of the Web in the last few years, a few have hinted that, by posting frequent status updates, in practice…
Read MoreSocial Media Marketing
American Express Manufactures a Holiday
Early in November, I saw that American Express was starting a holiday for the Saturday following Thanksgiving—a very gutsy move. I haven’t seen the birth of a holiday since Sweetest…
Read MoreTerms of Engagement for Social Media Marketing
Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational…
Read MoreWhat if my competitor is fabricating bad reviews?
I made my annual visit to the University of Virginia’s Darden School of Business yesterday and presented my talk, “Web Marketing is Marketing” (if you are interested in the slides)….
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What’s the point of foursquare, anyway?
Occasionally, I am asked what the point of foursquare is. OK, more than occasionally—a lot. I think people see a lot of potential in the app generally, but aren’t quite…
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Is digital marketing becoming location, location, location?
Everywhere you turn these days, the news is about location-based services in the online space—and how to get deals as a result of this location craze. It was rather quaint…
Read MoreWhat’s your goal for social media?
I’ve spent a career trying to get people to stop obsessing over strategy and just do something, but I am starting to wonder if people like me have been a…
Read MoreWho’s Boss Tweet? Twitter dominates election politics
Back in the summer, I wrote a pair of posts about Social Media and the FIFA World Cup in South Africa, and Mike Moran talked about reaching your audience during…
Read MoreDo you know how to listen in social media?
I am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year–my way of giving back some of the value…
Read MoreOurs Go to Eleven! Truth in Social Media Monitoring
I’m not sure how many of you have been looking at social media monitoring, but the list of you is growing rapidly. What’s growing even faster is the list of…
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