I spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media…
Read MoreSocial Media Marketing
What’s missing from your social media playbook?
Some people think that B2B and B2C social media are very different. I think they are similar, however. But one thing people often see as the hallmark of B2B social…
Read MoreScaling Social Intelligence Across the Enterprise
I had a great session yesterday with Zach Hofer-Shall at the Forrester Marketing Forum in San Francisco, substituting for Converseon CEO Rob Key. I ran into numerous companies at this…
Read MoreReview of Social Marketing to the Business Customer
I’ve read each one of Paul Gillin‘s books and you should, too, including his latest (with Eric Schwartzman), Social Marketing to the Business Customer, a fast-paced ride through the specialty…
Read MoreWhich Google do your customers use? Which Facebook? Which Twitter?
For years, technology providers have sold marketers on the notion of “one-to-one” marketing. “Just imagine,” they say, “being able to deliver the right message, to the right customer, at the…
Read MoreHow do you leverage social media for SEO?
Amidst the blizzard of announcements by search engines or which social media sites they are now checking to rank your search results, it leaves a question unanswered: “Just what do…
Read MoreIgnoring social media just stopped working
The fun thing about Internet marketing is that everything keeps changing. And the annoying thing about Internet marketing is that everything keeps changing. And SEO is no exception, as Google…
Read MoreIf it’s not Google, Twitter, or Facebook, no one cares
In case you didn’t know it already, I am the managing editor for the Marketing Pilgrim Internet Marketing blog. Every day part of my job is to find stories that…
Read MoreTaking 50 million as seriously as one WSJ reporter
I must admit right away that I am a disciple of the seminal book on the Internet revolution and what it means for business, The Cluetrain Manifesto. The main premise…
Read MoreWhat Watson and Jeopardy Teach Us about Computers and Language
Like millions of others, I have watched the past two nights as a computer has taken on Ken Jennings and Brad Rutter, Jeopardy’s two greatest champions. IBM’s Watson has dominated…
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