The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and…
Read MoreSocial Media Marketing
Christmas is a perfect time to create havoc online
If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton;…
Read MoreWe don’t need a social media ROI model
The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. There’s a saying in marketing that we always…
Read MoreSocial media success demands talent above technology
In response to Inside a Social Media News Release, Jonathan Rick asked me, “Isn’t this essentially the same thing that Pitch Engine offers?” Jason Kintzler then added, “Yes Jonathan, exactly!…
Read MoreEditing: Is social media realtime or permanent?
As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don’t understand, it isn’t one…
Read MoreInternet marketing industry: Rumors and rumors of rumors
I will not rant. I will not rant. I will not rant. Alright, well, maybe a little. You see we are entering the time of year when people are supposed to…
Read MoreIs regulation an adverse event for pharmaceutical social listening?
Last month, I did a Webinar on social media use in the financial services industry. Although every industry has its unique issues, regulated industries, such as financial services and pharmaceuticals,…
Read MoreDoes your company listen to social media?
When I speak, I usually look for a show of hands and I typically find that just one in four companies has a social media listening program. And I am…
Read MoreHoliday season 2011 is over–Are you ready for 2012?
Whoa there, big fella!!! What do you mean that the holiday season of 2011 is over? It just got started? Heck, we’re still in the same calendar week as Cyber Monday…
Read MoreThe art of writing the perfect blogger pitch
Over the last five years that Gerris digital has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how…
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