Clients, colleagues, and my friends all want to increase their follower count. In a world where Lady Gaga has 25,555,017 souls following her @ladygaga Twitter profile, we’re all in it…
Read MoreSocial Media Marketing
Facebook Offers Friendlier Business Page Tools for Marketers
It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier…
Read MoreSocial listening drives traditional market research
Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some…
Read MoreIs your social media marketing about listening or talking?
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew —…
Read MoreWhat Are Your Customers Saying About You?
A couple of weeks back, I had the great honor of presenting at the RKG Summit, where I explained some of the issues around social media listening. I’ve been the…
Read MoreTo gate or not to gate, that is the B-to-B content marketing question
There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors…
Read MoreKeep blogging even after you resent your blog
There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s…
Read MoreAgile Marketing
My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing. It sounds odd, but the most…
Read MoreYou’re only renting in social media
What you’re learning by “renting” your pages on Facebook, Twitter, Pinterest, Tumblr, Blogger, WordPress.com, LinkedIn, and Google+, is portable, which is to say that everything you’re doing, experiencing, and learning…
Read MoreThis Post Is NOT About Facebook’s IPO (Sorta)
No matter how deep you are into your Friday, it is likely that you have been inundated with the Facebook IPO watch. It’s that bizarre event where people who do…
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