Well, it’s been a while since I have appeared in the Biznology fold. It’s been about 4 months to be exact. A lot can happen in four months and it…
Read MoreSocial Media Marketing
A Public Relations Case for Digital Marketing
What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago: Are you…
Read MoreIs your marketing still getting attention instead of paying attention?
I have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. Sports fans are likely to pay more attention to CC than…
Read MoreWhy do you want Twitter followers?
I read an article today that sums up so much of what passes for social media marketing. In that article, Patricio Robles wondered if your Twitter followers are silent or…
Read MoreThe social media listening market is maturing
Monday, I talked about the Convey API, a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. My point Monday was that the Convey API…
Read MoreDo you need accurate sentiment for social media listening?
Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. My background…
Read More26 Social Media Secrets Skittles Knows
The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic…
Read MoreOlympics, Diversity and Social Business Platforms
As a couch potato addicted to sports viewing, every four years the sheer greatness of the Olympics mesmerizes me. In 2012, looking at the various national teams–and there are 204…
Read MoreWhy Every Social Media Team Needs Millennials AND Boomers
I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a…
Read MoreHow to court Google with chivalry and courtly love
Online reputation is a marathon and not a sprint. One thing I have learned over time is that you cannot treat your online reputation like a barn-raising — you can’t…
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