Writing once and sharing many is very compelling as is the sort of evergreen content that you can share and share and share. There are exceptions, of course, but you…
Read MoreSocial Media Marketing
SocialOomph offers essential Twitter tools
I was going to write about several tools but I think I will break it down. This week, let’s look at what SocialOomph offers through its Pro account. There are…
Read MoreToo busy with clients to post to my blog
Most of you know that I do career coaching, mostly for technical and marketing executives. I had an interesting conversation recently during one such coaching session, when my client expressed…
Read MoreFacebook is now a local search tool for those on-the-go
On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on…
Read MoreBecoming a social media pro doesn’t require all 10,000 hours
While Malcolm Gladwell posited, in his book Outliers: The Story of Success, that one needs to engage in a challenging 10,000 hours of experience and practice before becoming a master,…
Read MoreVulnerability is essential to your social media marketing success
In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or…
Read MoreWhat the State of Social Media Today Means for 2013 Marketing Plans
Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media…
Read MoreUpgrade your lame agency website into your social media brand HQ
At the end of the day, none of us own anything we do on Facebook, Twitter, Pinterest, Google+. What we do own is our own properties. No matter how many…
Read MoreContent marketing makes marketers the new publishers–and vice versa
Content marketing is an emerging term for a new approach to marketing that emphasizes using content to explain, engage with, and persuade customers–usually using search and social media as its means of attracting attention. The big idea…
Read MoreHow do I avoid unsubscribes?
Someone from a recent speaking event asked me about something he is quite concerned about. He has built up a small following on social media and has an e-mail list,…
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