When we think about social media, we think about big companies doing big things–Dell seems to be everyone’s poster child for social media success these days. But a lot of…
Read Moresocial media
Want web marketing success? Experiment!
Back from a week off with my family because the kids had off for winter break. While I was away, Internet Evolution posted my latest column, which I hope that…
Read MoreCrisis Management in Social Media
Have you been following the woes at Toyota? It’s everyone’s worst nightmare. Some bad news has hit the Internet or even the mainstream media, and the digital world is abuzz….
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Your philosophy for social media and search marketing
It’s my first day back in the office for two weeks, after an exciting but tiring trip to five cities in Europe. So, just a short blog post today while…
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Social media breed imaginary friends
You’re familiar with search spammers, but have you seen the latest? You’ve seen spammers load up keywords on pages and set up link farms, but have you seen how they…
Read MoreSocial media and search marketing in Denmark
It’s always fun to present in Copenhagen, and I was honored to do two talks at the Search Marketing Stategies 2010 conference today. The first talk, “Social Media from the…
Read MoreHow can our products be remarkable?
Seth Godin is fond of saying that we must make our products and our companies remarkable, but it’s easier to say than to do (as Seth well knows). And I…
Read MoreFor the SMB, more online opportunity and confusion than ever
This year is starting off with a bit of a bang in the online space. Internet marketers are heralding the true “Year of Mobile” which may or may not be…
Read MoreLying Your Way to “Fame” the Social Media Way
This week eMarketer released a study saying how people act differently online. No surprises there, but take a look at the study and see if you find anything of interest….
Read MoreWeb marketing is still marketing
Once or twice a year, I get to speak to MBA students at the University of Virginia Darden School of Business, and today was my lucky day. It’s always fun…
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