As Twitter and Facebook have come to the front row of the Web in the last few years, a few have hinted that, by posting frequent status updates, in practice…
Read Moresocial media
Are you a marketing tactician or strategist?
Now, in a sense, that’s a dumb question, because we all need to be both at times, but I was put in the frame of mind to ask it because…
Read MoreTerms of Engagement for Social Media Marketing
Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational…
Read MoreOn leaks and privacy and social media
Last week, we learned more about world leaders and diplomacy than some of us would care to know – with revelations about Gaddafi and his nurse being the front-runner candidate…
Read MoreWhat’s your goal for social media?
I’ve spent a career trying to get people to stop obsessing over strategy and just do something, but I am starting to wonder if people like me have been a…
Read MoreWho’s Boss Tweet? Twitter dominates election politics
Back in the summer, I wrote a pair of posts about Social Media and the FIFA World Cup in South Africa, and Mike Moran talked about reaching your audience during…
Read MoreDo you know how to listen in social media?
I am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year–my way of giving back some of the value…
Read MoreOurs Go to Eleven! Truth in Social Media Monitoring
I’m not sure how many of you have been looking at social media monitoring, but the list of you is growing rapidly. What’s growing even faster is the list of…
Read MoreUnskewing the Web: Curators as filters
This is my final post on the skewed Web. In the early days of Web 2.0 awareness, much was said about the new —now old—Web being all about participation: in…
Read MoreA different kind of Facebook privacy issue
I’ve been in Europe the last ten days (coming home today) and it’s easy to see how European cultures differ from that of America, especially when it comes to privacy….
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