In case you didn’t know it already, I am the managing editor for the Marketing Pilgrim Internet Marketing blog. Every day part of my job is to find stories that…
Read Moresocial media
Taking 50 million as seriously as one WSJ reporter
I must admit right away that I am a disciple of the seminal book on the Internet revolution and what it means for business, The Cluetrain Manifesto. The main premise…
Read MoreThe future is social. And it’s not.
In the saturated jargon cacophony surrounding us all, the social side of business has been touted by many as a game changer, with “social business” replacing or complementing other buzzwords…
Read MoreGoogle needs its own social network
I’ve been working on organic search (SEO) for a very long time, but I keep running into other oldsters like me who don’t like how the world is changing. They…
Read MoreHow is Google feeling about sentiment analysis?
If you don’t know what sentiment analysis is, it might be time to learn. Even if you don’t care about its more popular uses, search marketers need to get acquainted…
Read MoreDick Axelrod of Terms of Engagement
Not long ago, I reviewed the latest edition of Terms of Engagement, the great book on organizational change by Dick Axelrod that helps you engage the people you need to…
Read MoreAre colleges waking up to social media?
My daughter has reached the end of her college selection process. She’s our first student headed off to college, so it was a learning process for all of us. She…
Read MoreThe internet industry races forward and leaves opportunity in the dust
There was a Simon and Garfunkel song called “Feeling Groovy” whose lyrics run, “Slow down, you move too fast, you’ve got to make the morning last, just kickin’ down the…
Read MoreThe Internet killed the “one-day story”
Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of…
Read MoreSocial media and mobile produce a commoner sense
Time was that when a customer came into your store, the purchase decision was made there. That’s true no longer. You could count on the majority of your customers making…
Read More
