When visiting IBM’s Big Data site, a reader is greeted with this bold statement: “90% of the data in the world today has been created in the last two years alone”….
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The bloggers are the victims of bad blogger outreach
I just wrote an article, Blogger outreach is earned media PR, isn’t it?, wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s…
Read MoreWhy enterprise digital marketing can’t be completely in house
Chris Abraham wrote a great post on Friday called “Why you shouldn’t bring your social media (completely) in house.” He made a lot of great points in that article and…
Read MoreWhy you shouldn’t bring your social media (completely) in-house
I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook, social media…
Read MoreHow can you pick the right social media tool for your situation?
The other day, I posted about choosing the right social media listening tool for the right job. I usually don’t post again so quickly on the same subject, but I…
Read MoreBlogger outreach is earned media PR, isn’t it?
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and…
Read MoreThe right social media listening tools for the right jobs
Most of you know that I know that I serve as Chief Strategist at Converseon, a leading social media listening company, so I don’t claim to be unbiased in my…
Read MoreEverybody needs both Pinterest and LinkedIn
A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” And, generally, Mike’s absolutely right. Too many guys in black turtlenecks and very cool eyeglasses try…
Read More5 social media pain points and the point they prove
To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how…
Read MoreHuman analysts turn social listening into market research insights
Let me ask you a question. If you just put up a survey on SurveyMonkey, and 1000 people responded, would you have the answer to your market research question? Ridiculous, you say?…
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