Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of…
Read MoreSocial Business
Hindsight 20/20 Series: 1. Your choice of social platform does matter
A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you give to companies starting their journey…
Read More
Redefining success as social
How important is it to one’s career to be involved in social networks and to keep a high profile? For brands, it is key and there are metrics to prove…
Read MoreMisquotes and memes: accepting what you cannot control
Winston Churchill is often quoted as saying, “You make a living by what you get; you make a life by what you give.” It’s a profound message that speaks across…
Read MoreThe message of Google’s new algorithm: Be authentic or else
Google has released the first complete overhaul of its world-famous search algorithm, which now rewards web sites that promote engagement and make it easier for users to find what they…
Read MoreDo best practices really exist in the realm of Social Business?
A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82…
Read MoreMarketers as Social Evangelists
When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. While the idea of promoting…
Read MoreWe need to Evangelize more about content marketing
I’ve really ramped up my content marketing activities in the past six months and have learned a lot. I try to share what I find as I find it, mainly…
Read MoreWhy your social business platform doesn’t have 100% adoption
You did everything you could to spread the use of a social platform at your organization. After months or years of effort and passion, you find that only a minority…
Read More
