50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com). Social Selling is the use of social media to interact directly with prospects, answer questions, and offer…
Read MoreSearch Marketing
Chasing the algorithm podcast and new book edition
A couple of weeks ago, Todd Schnick, editor-in-chief of IntrepidNOW, interviewed my co-author Bill Hunt and me about the Third Edition of Search Engine Marketing, Inc. In this podcast, we…
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Search success hinges on site speed
When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load,…
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Your competitors are doing SEO
Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Cathedrals historically have taken a hundred years to construct, enough…
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What is social media marketing?
For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus…
Read MoreWhy Google’s latest change should worry you
Well, this sucks. Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately…
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Search engine marketing is legion
I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and…
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Link Building Basics: Tracking results
Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of…
Read MoreHow to avoid Google’s huge mistake
As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. The search giant often adopts a “Do what I say, not what I…
Read MoreDoes mobile search work for your business?
With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need, marketers have increasingly turned to mobile search as…
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