Here’s my presentation from today’s DM Days session that looks at the business value of search for the Leon Henry Web site, as part of the site clinic I assisted…
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Another book review
I just saw a nice review of the book I co-authored with Bill Hunt, Search Engine Marketing, Inc., from Todd Leyba on his blog. Our sales are steady but it’s…
Read MoreSearch marketing becomes specialized
When Carol Krol of BtoB Magazine interviewed me the other day for a story on how search marketing is becoming its own specialty, it rang true to me. Carol’s premise,…
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Remember that search marketing is marketing
You’ll hear lots of good advice for how to improve search marketing for your Web site, but too often it focuses on all the little dials and controls that must…
Read MoreSearch Marketing for Catalogs
I joined my Search Engine Marketing, Inc. co-author, Bill Hunt,to break down the essentials of search marketing for catalog marketers, including how to get real return on investment in search…
Read MoreTwo speeches in Pennsylvania
I’ll be in Lancaster, Pennsylvania on Thursday at the Reaching Your Global Customers conference giving the keynote speech called Your Internet Marketing Future and a breakout session on Step-by-Step Search…
Read MoreBook review by Raymond Sonoff
Some more kind words about our book, Search Engine Marketing, Inc., have been posted by Raymond Sonoff of Sonoff Consulting. Raymond writes frequently about Web site issues and he included…
Read MoreDriving demand through advanced site search
I am appearing at an e-Commerce Leadership Webinar this Friday at 2 pm US eastern time to explain how you can use your site search engine to drive higher conversion…
Read MoreImprove Search Marketing for Large Sites
My Search Engine Marketing, Inc. co-author, Bill Hunt has collaborated with me on another article. This one’s called “Improve Search Marketing for Large Sites“—find out how big sites really are…
Read MoreThe death of brand loyalty
What ever happened to brand loyalty? In bygone days, retailers were powerful brands, but today that power has been supplanted by Google. When shoppers turn into searchers, what do you…
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