Many of you know by now that Bill and I update our book, Search Engine Marketing, Inc, with each printing. Well, the sixth printing, which we completed in August, is…
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Search by the numbers
How do you know if your search marketing campaign is working? Metrics, that’s how. But, too often people are looking at the wrong metrics. It’s not enough to be #1—what…
Read MorePodcast on WSRadio about search marketing with blogs and podcasts
RSS Ray has posted a podcast the interview he did with me on Wednesday on his Online Marketing Radio Show on WSRadio. We had a wide-ranging discussion of the value…
Read MoreContent-driven web site course
I was recently interviewed by Lorie Parch as part of her preparation for a course on content-driven Web sites, offered by Mediabistro. Lori asked good questions, so I expect that…
Read MoreB2B search marketing advice
It’s always nice when your book is cited, so we were very happy to see Kelly Shermach extract some advice for her recent article in TechNewsWorld on B2B search marketing.
Read MoreDanny Sullivan leaves Search Engine Watch
I rarely post personal entries, but this story is so big that I can’t resist. Danny Sullivan, the leading advocate for the search marketing industry over the last ten years,…
Read MoreChoosing a search marketing firm
Are you looking for a firm to help with your search marketing? It’s complicated, for sure. (That’s why we wrote our book in the first place.) But there are steps…
Read MoreFifth printing of Search Marketing, Inc.
I’ve been a bit slow to post this, but a few weeks ago our fifth printing of Search Engine Marketing, Inc. hit the streets. And, for each printing, we try…
Read MoreA blog review of our book
Thanks to Steve Bruner for his enthusiastic review of the book written by Bill Hunt and me, Search Engine Marketing, Inc., which at the moment is the top-selling search marketing…
Read MoreSearch Engine Basics coverage
DMNews had a quick article on the session that we did at DM Days for the Direct Marketing Association where we broke down the basics of search marketing.
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