A great deal of our book, Search Engine Marketing, Inc. turns on the business case for search marketing. We try to explain that search marketing is more search than marketing,…
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Has Yahoo! “blown it”?
Wired magazine has a strong (and long) criticism of Yahoo!’s search execution that it calls “How Yahoo! Blew It.” Wired correctly notes that Yahoo! had a chance to best (or…
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New York search marketing class
If you live in the New York city area, you might be interested in a three-hour crash course in search marketing I’m teaching at the Learning Annex this Tuesday evening….
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PodZinger searches YouTube audio
I’ve written in the past about the neat audio search of PodZinger, but I don’t think they’ve gotten much attention yet. This announcement, that PodZinger now can search the audio…
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What’s Google’s real market share?
Rich Skrenta did some quick calculations based on search referrals from a few large sites—his research shows Google’s real market share might be as high as 70%. Ironically, yesterday was…
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Thank you, Avinash
If you’re interested in Web metrics and you don’t read Avinash Kaushik’s blog, Occam’s Razor, you don’t know what you’re missing. Many top bloggers do short posts several times a…
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Crash course in search marketing for $50
For those of you in the New York City area, I’ll be teaching another one-night search marketing class on December 11 for the Learning Annex. You get the basics on…
Read MoreSearch marketing in Denmark
I spent a great day in Copenhagen today at the Search Marketing Strategies conference from the Danish e-Business Association (FDIH). A slate of excellent speakers, headed by Andreas Weigend (former…
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Still time to sign up
If you live in the New York or northern New Jersey area, there’s still time to sign up for two events next week. On November 7, I’ll be speaking at…
Read MoreMetrics-based web search
I have thoroughly enjoyed my time here at Jim Sterne’s Emetrics Summit—it’s one of the few conferences I go to where I learn something from the conference speakers. (I always…
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