Most of you know that I do a lot of speaking engagements, and many of them are for small business groups. Sometimes I fail to understand where small businesses are…
Read MoreSearch Marketing
Is Google too powerful?
Google has the top market share in search. It just bought DoubleClick to take a leading position in banner ad networks. Each time it offers a new free service, it…
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Google takes another step to personalized search
Google has announced a new capability, Web history, that is another step towards far deeper use of personalization techniques in search results. Gord Hotchkiss has an excellent interview with the…
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Search marketing for direct marketers
Yesterday, I presented to the Direct Marketing Association at their B2B Marketing Conference on the subject of Return on Search Marketing Investment. I love talking to direct marketers, because they…
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Search marketing for marketing executives
I thoroughly enjoyed meeting with a few dozen marketers from the New Jersey Marketing Executives Networking Group (MENG) in Morristown (NJ) this morning. (My slides on Step by Step Search…
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Search marketing podcast
Thanks to Jeff Parks who recently interviewed me on search marketing. Jeff asked good questions for people who want to get an overview in search marketing—the differences between organic and…
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Search marketing for those you know and those you don’t
Avinash Kaushik has a thought-provoking post on how to optimize your search marketing budget. He is right on in his assertion that most search marketing programs are far too heavily…
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What’s the real goal of search marketing?
Great post by Melissa Burdon at grokdotcom on the real goal of search marketing—conversions. If you’ve been reading this blog for any length of time, you know how much I…
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Remember search marketing is marketing
I enjoyed my appearance at the ExL Pharma Search Engine Marketing for Pharmaceutical Companies conference today in Princeton, New Jersey. We had a sudden snowstorm yesterday, so you know that…
Read MoreOpen season on search marketing
In the wake of Jason Calcanis letting everyone know that search marketing is worthless, SiliconValleyWatcher Tom Foremski weighs in with his own views: “SEO, beyond basic principles, is not worth…
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