If you’re still lamenting the demise of the Overture Keyword Tool, you’ll like the newest Skinflint Guide—it’s a procedure to help estimate keyword demand from the free Google keyword tool….
Read MoreSearch Marketing
In-house vs. outsourced search marketing
Dave Pasternack of MediaPost’s SearchInsider column wrote today about the debate between in-house and outsourced search marketing campaigns. He correctly termed this debate as ridiculous. but I don’t think it…
Read MoreMichael Lee of Doubleclick Performics on digital marketing
Performics, launched in 1998, is a longtime search marketing agency that was first acquired by Doubleclick and then swallowed whole when Google acquired Doubleclick itself. Many in the industry have…
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Do you want a visual search engine?
Recently I complained that it’s harder than ever to get interested in new search engines. So, as my cosmic comeuppance, it seems like every day I am running across a…
Read MoreWhy it’s hard to care about new search engines
I regularly am asked to look at new search engines, and because I have been working with search technology since the ’80s (yeah, I know I’m old), I am interested….
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Search marketing on the cheap
The great thing about search marketing is that it doesn’t cost much money. The problem is that you need to know what you are doing. To help close that gap,…
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Matt Alland and Boris Mordkovich of SEMCompare
Internet marketing experts often advise companies to open up their marketing to embrace ratings and reviews, but the search marketing industry has been in an uproar the past few weeks…
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Staffing up for search
I spoke to about 80 people today at Search Engine Strategies in New York City on the subject of staffing your search marketing team. (Slides can be found here.) I…
Read MoreDoes Google have enterprise software ambitions?
Google is the king of advertising, and it’s made moves toward productivity software, with Gmail and Google Docs. But what about enterprise software, the stuff that powers businesses, even large…
Read MoreAdvertising at the moment of the buying decision
I spoke yesterday about Google’s strategy, but a few people wanted to understand a bit more, so I am revisiting that topic. To understand what Google (and many other companies)…
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