Are you looking for an angle? Do you want to know what all these search marketing experts know that you don’t? Well, I can’t promise all of that in one…
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Best practices in search are where you start
When someone says the phrase “best practices,” I won’t mind if one of your eyelids goes a bit droopy and your chin slowly starts to nod toward your chest. I…
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Some “what ifs” around the new Microhoo
Sure, there are a million opinions about the announcement this week of the Microsoft and Yahoo! becoming joined at the hip (in a very businesslike way). Fortunately, it is a…
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Should you do your search marketing in-house?
I don’t go many places without being hit with some variation of that question. And my answer is always the same, that it depends on the company what makes sense…
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Use caution when buying search marketing services
This will not be an unfamiliar cry from people who have read my posts before, wherever that may have been. I am sure I have used the words caution, sales,…
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How social media listening helps your search marketing
I frequently talk to clients about how they can use the services of Converseon to listen to the subjects that customers talk about in social media. Lots of companies are…
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Search engine conflicts we don’t accept
Microsoft is selling Razorfish, the search consultancy it acquired as part of the bigger aQuantive acquisition. Microsoft has been criticized for owning a search consultancy that manages clients’ paid search…
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Amazon mobile app and the death of rational ignorance
I changed my shopping habits recently by acquiring Amazon Mobile for iPhone. My 7-year-old, a careful student of anything having to do with Lego acquisition, has been studying me surreptitiously….
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Why shouldn’t I do my search work in-house?
Outsource or in-house? Inquiring mind want to know. The answer is–drum roll please–hybrid. Yeah, for most companies, they need some resources in-house and some outsourced. To find out why, check…
Read MoreDoes search marketing belong in marketing or sales?
A fun part of being a consultant is that clients always ask me questions. I have always loved to help people with problems, so it works out well fro me….
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