There are so many things to think about when you are working on search marketing, but have you ever thought about the speed of your site’s servers? Page load times…
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Stop selling your products!
We all get paid to sell our products. The best sales advice used to be “Always Be Closing” but that’s not always true in Internet marketing. Too often, we’ve become…
Read MoreEuropean Union gunning for Google
All the backroom rumblings and rumors that some day Google would be called to the antitrust mat may now be out in the open thanks to the European Union. Based…
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Google says, “It’s the applications, stupid!”
Google is being so intensely aggressive on the local search side that there is no denying that local search is the play of the future. With the continued proliferation of…
Read MoreSocial media and search marketing in Denmark
It’s always fun to present in Copenhagen, and I was honored to do two talks at the Search Marketing Stategies 2010 conference today. The first talk, “Social Media from the…
Read MoreDo rural and mobile play well together?
I have been watching the changes that have been coming down the pike for quite some time now with regard to local search. I am not some kind of an…
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Does your small business think local?
I’ve long tried to advise small businesses to find a specialty when they are prospecting for customers on the Web. They might have succeeded for years as the local business…
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Google and China: Business morality or reality?
This week was as interesting as always with regard to Google. We should be accustomed now by our news in the Internet marketing industry being dominated by Google. It’s just…
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Justify search budgets with a business case
A lot of folks asked me about a recent talk I gave at the Search Insider Summit, where I took some folks to task for treating SEO more like a…
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Search keywords are your market segments
When I talk to traditional marketers, they are sometimes perplexed with how they put their skills to work. They understand messaging. They understand market segments. But they don’t know how…
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