NOTE: THIS IS NOT AN APRIL FOOLS JOKE. SOME OF US ACTUALLY BELIEVE BING HAS A SHOT AGAINST GOOGLE! READ ON AND SEE HOW THAT MIGHT HAPPEN. I have had…
Read MoreSearch Marketing
“My exec doesn’t understand search marketing!”
I hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You’re excited about getting it done. You…
Read MoreMy CMO doesn’t think search marketing is “sexy”
Marketing has a (dated) reputation for being all about flash without any substance. Internet marketing, as a descendant of direct marketing, has let some of the air out of that…
Read More10 tips for selling search to the C-Suite
I did a short (under 45-minute) Webinar last week for Enquiro (now part of Mediative), on a subject that I am often asked about, “How do you get C-level execs…
Read MoreCan search marketing lower my conversion rate?
I got just that question from someone the other day, and it made me realize what a lousy job we marketing “gurus” are doing in explaining what is important to…
Read MoreIn search marketing, focus on what’s important
Search marketing seems like it changes every minute, and it’s hard to blame anyone who is worried about falling behind. With big news such as Google Instant seemingly coming every…
Read MoreGoogle Instant: It’s the usability stupid!
I am writing this post on Wednesday which is the same day that Google announced it’s new Google Instant search interface. There has been the usual uproar with Steve Rubel…
Read More
Why is Google copying Bing so much?
If you have been paying attention to what Google has been doing as of late to improve its user experience, you might be noticing something strange. It seems that almost…
Read MoreLocal search with Google makes one think – A lot
I am knee deep in a project for a client that is designed to take their national presence and represent it locally (in Google primarily) through making sure their 28…
Read More
Search marketing gets specific
When someone asks you what keyword you most want to be #1 for, how many words is it? For most people, the answer is one. We all know the one-word…
Read More
