There are so many things to think about when you are working on search marketing, but have you ever thought about the speed of your site’s servers? Page load times…
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The internet marketing industry needs a reality check
I just read an interesting post over at Search Engine Land by Greg Sterling. He gives some information about a study recently done that measured the impact of real-time search…
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Google says, “It’s the applications, stupid!”
Google is being so intensely aggressive on the local search side that there is no denying that local search is the play of the future. With the continued proliferation of…
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Google and China: Business morality or reality?
This week was as interesting as always with regard to Google. We should be accustomed now by our news in the Internet marketing industry being dominated by Google. It’s just…
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Search keywords are your market segments
When I talk to traditional marketers, they are sometimes perplexed with how they put their skills to work. They understand messaging. They understand market segments. But they don’t know how…
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Personal search for all presents confusion for many
This week the other shoe dropped when Google announced that personalization of search was being given to everyone using the search engine and not just those who are logged in…
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Why Google doesn’t care about Bing
Google isn’t competing against the other search engines. Oh, sure, it spent the first decade of its existence fighting every other search engine to not only be #1, but to…
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If it ain’t broke, Google breaks it
Earlier this week Google announced that there would be a change in how many of the search engine results are presented to their customers. The traditional look of a result…
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Are you ready for Bing?
No, not that Bing. The Microsoft Bing search engine, and yes, I know it’s been out for months. The real question is whether you are ready for the increased impact…
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Google Labs jumps into social search
People have been talking about social search for years, but the noise reaches a crescendo whenever Google does something–in this case, Google Labs suddenly delivering a Social Search function. How…
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