For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus…
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Why Google’s latest change should worry you
Well, this sucks. Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately…
Read More11 expectations to have from a great SEO proposal
54% of consumers find a website through natural search (source: Forrester) 31% click through to the websites in the first position of natural search (source:MOZ) 95% of clicks to a…
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Involving SEOs in the content creation process
If you plan on creating content for digital marketing purposes, it is imperative you include an SEO in the creation process. Content comes in many forms. In order to be…
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Search engine marketing is legion
I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and…
Read MoreAre you tired of playing Google’s game?
Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool. The next, you’re being penalized for some “rule” you knew nothing…
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Link Building Basics: Tracking results
Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of…
Read MoreAre your SEO writers lost in Google-land?
Are your in-house writers lost in Google-land? Are they trying to write SEO copy but it’s just not clicking – and your site is suffering as a result? Discover how…
Read MoreLink Building Basics: Outreach
Welcome to another edition of my ongoing series here on Biznology – link building basics. So far, we’ve learned the basics of: Conducting a niche analysis Performing a site audit…
Read MoreGoogle is a lying liar that lies
I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of…
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