If you don’t know Paul Gillin, you should. Paul is an expert on the use of social media and content in marketing, and recently asked me for an e-mail interview…
Read MoreSearch Engines
Is it time to reassess your linking strategy?
Link juice. Organic search luminaries love to explain what it means and why you need it—it’s than hard-to-measure respect that search engines convey on Web sites that get high quality…
Read MoreLocal search with Google makes one think – A lot
I am knee deep in a project for a client that is designed to take their national presence and represent it locally (in Google primarily) through making sure their 28…
Read MoreHey, marketers: What if there was no Google?
Last week, at the Search Insider Summit at Captiva Island, Chris Copeland had an interesting talk entitled, “What if there was no Google?” Chris worked through a number of different…
Read MoreAre you optimizing for search engines or for customers?
Get your pages indexed for the search engines. Identify the keywords most popular with the search engines. Optimize your content for the search engines. Good advice, yes, but is that…
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Google wants you to speed up your servers
There are so many things to think about when you are working on search marketing, but have you ever thought about the speed of your site’s servers? Page load times…
Read MoreGoogle fights evil, except when it doesn’t
All eyes are on Google, 24×7, it seems. Google’s latest news is big enough for CNN, because it features a steel cage match among two gotta watch wrestlers, Google vs….
Read MoreThe internet marketing industry needs a reality check
I just read an interesting post over at Search Engine Land by Greg Sterling. He gives some information about a study recently done that measured the impact of real-time search…
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Google says, “It’s the applications, stupid!”
Google is being so intensely aggressive on the local search side that there is no denying that local search is the play of the future. With the continued proliferation of…
Read MoreDo rural and mobile play well together?
I have been watching the changes that have been coming down the pike for quite some time now with regard to local search. I am not some kind of an…
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