I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it….
Read MoreSearch Engines
Are you frustrating buyers with your paid search ads?
Many of you buy paid search ads–they work and you’re smart to use anything that works. But sometimes I see techniques that just don’t make any sense when you break…
Read MoreGoogle chooses speed over content from sites
People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil. I have been designing and implementing SEO strategies since the…
Read More10 sharp ways to boost the visibility of your LinkedIn profile
LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds. Getting noticed on the network requires…
Read MoreGet rid of the spam link I left on your site!
I’ve been receiving the same kind of e-mail over and over again lately. Because Google has finally started to crack down on spammy links, webmasters everywhere are beseeching other webmasters…
Read MoreNo, SEO still isn’t dead
I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. When, inevitably he did pass…
Read More10 SEO measurements every marketer should know
“If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to…
Read MoreDo you have enough pages in the search index?
In some ways, you never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be…
Read MoreWhy SEO is really dead this time and what to do about It.
SEO is dead! SEO is dead! It’s always a great headline, and I know, I know, you’ve heard this story before. Every time Google changes its algorithm or a new…
Read MoreKeep blogging even after you resent your blog
There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s…
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