Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is) on the same domain as…
Read MoreSearch engine optimization
Spending more time on SEO than adding value to Google?
I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia, Silver Diner. This is something we do seasonally. Adam’s an affiliate and an AdWords guru,…
Read MoreHave top influencers author your sites to appease Google search
It’s a great time to be passionate about social media, the Internet, online community, and the Google suite of products and services: Google’s about to reward you big-time just as…
Read MoreGoogle Hummingbird is eHarmony for Search
I am back in the dating pool and have really enjoyed hearing everyone’s war stories. They’re, of course, first-world-problems; and, most of them feel like they’re torn directly from romcoms…
Read More3 aspects to consider for a useful guest blogging link
In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. This is no different in the world of online…
Read MoreGoogle demands your papers with the Hummingbird algorithm update
Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Because there’s not only billions of…
Read MoreGoogle took my keywords. 10 resources to get them back
Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. This information is not…
Read MoreThe message of Google’s new algorithm: Be authentic or else
Google has released the first complete overhaul of its world-famous search algorithm, which now rewards web sites that promote engagement and make it easier for users to find what they…
Read MoreWhat can search marketers do about “not provided”?
It’s been a long time coming, but it is finally here. Google is finally “not providing” search referrals for all organic searches. “Privacy,” they say. How does a searcher’s…
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Playing the online reputation shell game
If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management…
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