As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing…
Read MoreSearch engine optimization
Answers to 5 common questions about SEO strategy
How do I earn and sustain top rankings in Google and Bing? This question, or some form of it, is probably the most common question I hear from brands and…
Read MoreLeveraging premium content: A how-to guide for marketers
It’s tough out there for content marketers, what with keeping a steady stream of content flowing through all the channels—company website, email, blogs, social media, etc. It can be overwhelming…
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Can we really trust Google 2014?
Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. And, while looking through some year-end reports, I had a chilling…
Read MoreThe progression of anchor text
Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink…
Read MoreIs link building hurting your marketing?
If you’ve been paying attention to what Google has been doing the last few years, you know that SEO has turned into an all-out war on spammers. If you’re still…
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SEO isn’t for the birds. Really.
There’s a joke going around based on Google’s many, many recent changes. Q: Why are all of Google’s updates—Panda, Penguin, Hummingbird —named for animals? A: Because managing SEO has become…
Read MoreLink-builders versus content marketers
Like Reese’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical,…
Read MoreIs “not provided” something for us to work around?
Unless you’ve been under a rock (and maybe even if you have been), you know that Google over the last couple of years has repeatedly reduced the availability of keyword…
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Unconventional ways to find link building opportunities
Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to…
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