59% of marketers agree SEO has the biggest effect on lead generation 22% say social media 20% say pay per click (source: SiteProNews) Search Engine Optimization (SEO) is is the process of getting…
Read MoreSearch engine optimization
Link Building Basics: Niche analysis
Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Search engines can drive highly relevant, qualified traffic. These are people who…
Read More5 warning signs that your website sucks
Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You…
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What’s wrong with search and social media marketing?
Historically, media has been broken into three categories: Paid Earned Owned
Read MoreA sustainable process for optimized content marketing and brand publishing
You spend a lot of time researching, planning, and creating all kinds of content online. But if you’re like a lot of brands, you probably don’t spend as much time…
Read More11 tips and tools to jump-start your SEO
Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a…
Read MoreHow SMB eCommerce retailers can turn everyday challenges into sales
Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels,…
Read MoreShould guest blogging still be part of your SEO strategy?
Recently, Google’s head of webspam Matt Cutts said guest blogging is dead, citing its overuse by search marketing companies as part of their link-building activities. Now, it’s easy to assume…
Read MoreGoogle unmasks the anonymous with Google Authorship
Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality,…
Read More11 reasons SEO is a science; 14 reasons it’s an art
If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of…
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